Unveiling a unique tourist hub through a strong identity
With Discover Dubuisson, the oldest brewery in Wallonia took a decisive step in developing its tourist activities. The ambition? To bring a rich and coherent offering under a single brand: brewery tours, the interactive Beerstorium museum, Trolls & Bush restaurant, Terroir des Trolls shop, and a brand-new seminar area.
Arpeggio was commissioned to support this strategic transition: to create a true tourist brand, strong and inspiring, capable of reflecting the diversity of experiences offered while highlighting the brewery’s DNA.
We developed a distinctive, warm, and accessible visual identity, applied across all communication materials and tools: logo, brand guidelines, editorial tone, pictograms, brochures, leaflets, and other formats for tourist offices. Everything was designed in three languages — French, Dutch, and English — to reach a broad and international audience.
To support the launch of Discover Dubuisson, we managed the full production of photo and video content: script development, logistical planning, on-site shooting, post-production, and selection of key visuals. The goal: to concretely illustrate each activity area, showcase the spaces, teams, and visitors… and inspire people to experience it themselves.
This content is used both online and in physical promotional materials, ensuring consistency and appeal.
Our work also focused on clarifying the overall positioning of the tourist division. Discover Dubuisson is not just a brewery visit: it is an immersive experience around brewing expertise, designed for individuals, families, groups, and companies. A gateway to a world of conviviality, heritage, and discovery, serving a long-term loyalty strategy.
With Discover Dubuisson, the brewery now has a complete, coherent, and inspiring communication tool. A new showcase that appeals to beer enthusiasts, casual visitors, fans of interactive museums… as well as companies looking for unique venues for their events. A project combining vision, rigor, creativity, and pride in the local territory.
