Raclette Party: the right moment for culinary temptation
Each year, the winter season marks a key moment for cheese consumption. In this context, Entremont entrusts Arpeggio with managing the Raclette Party, aiming to activate the brand in supermarkets, drive engagement around its products, and reward its community. An event that has become unmissable, combining warmth, conviviality… and performance.
To spark desire and encourage participation, Arpeggio created a 100% winning concept, built around a strong and generous promise: daily prizes featuring raclette. The approach is simple, indulgent, and accessible, strengthening brand loyalty and highlighting the joy of consumption, perfectly aligned with Entremont’s universe.
Primarily distributed on Facebook and Instagram, the campaign followed a performance-focused approach: precise targeting, smart retargeting, and visuals tailored to consumer behavior. Everything was orchestrated to maximize participation and brand recall, receiving excellent engagement from users.
To amplify the campaign, several food and lifestyle influencers were engaged. Their posts helped Entremont increase visibility on social media, create an authentic connection with their community, and generate a surge of interest in the contest. A winning strategy renewed year after year.
Arpeggio also manages the entire contest logistics: handling winners, shipping prizes, and tracking inquiries… A comprehensive approach that ensures smoothness, reliability, and a seamless experience for all participants.
