Creating connections, asserting an identity, activating the field
Médiacité is more than a shopping center: it is a place of life, passage, encounters, and experiences. To reflect this in its communication, Arpeggio provides comprehensive, cross-functional, and responsive support for a center firmly anchored in its region.
We created a unique visual identity combining aesthetics, clarity, and immediate recognition. Through dynamic visuals, a colorful universe, and layouts tailored to each use, Médiacité asserts its personality while speaking the language of its audiences.
Content strategy, editorial planning, photo and video shoots, reel production, community management: every post is aligned with visitors’ reality, the center’s key moments, and tenant expectations. This editorial approach is based on clearly defined personas to deliver the right message, at the right time, in the right tone.
Arpeggio also manages daily community management and the center’s e-reputation. This active presence allows a direct connection with visitors, strengthens engagement, and provides key insights that feed the center’s marketing strategy. A practical, continuous, and agile listening approach.
During major commercial or event periods, we also manage paid digital campaigns. We deploy targeted mechanics across multiple channels, with optimized visuals and media strategies aligned with objectives: awareness, traffic, engagement, or conversion. Each campaign is tracked, analyzed, and integrated into the center’s overall vision.
Design, content, customer dialogue, media activation: our support for Médiacité is both strategic and operational. It is based on smooth collaboration, regular exchanges, and a shared commitment to anchor the center’s communication in a framework of lasting impact. Because a place like Médiacité deserves far more than a mere presence: it deserves a voice.
« Arpeggio combines rigor, creativity, and genuine on-the-ground sensitivity. Their day-to-day management is smooth and proactive, which is invaluable in such a dynamic environment. »
Anne-Sophie Gérard, Marketing Manager
