A cookie is a small file that stores internet settings. Almost every website uses cookie technology. They are downloaded by your internet browser on the first visit to a website. The next time this website is opened with the same user device, the cookie and the information stored in it is either sent back to the website that created it (first-party cookie) or sent to another website it belongs to (third-party cookie). This enables the website to detect that you have opened it previously with this browser and in some cases to vary the displayed content.
Some cookies are extremely useful, as they can improve the user experience on opening a website that you have already visited a number of times. Provided you use the same user device and the same browser as before, cookies remember for example your preferences, how you use a site, and adapt the displayed offerings to be more relevant to your personal interest and needs. Depending on their function and intended purpose, cookies are divided into four categories*: Essential cookies, performance cookies, functional cookies, cookies for marketing purposes.
Cookies that are not essential to be able to use the website in line with the above definition perform important tasks. Without these cookies, functions that enable convenient surfing on our website, for example pre-completed forms, are no longer available. The settings you have made cannot be stored and must therefore be queried anew on each page. Furthermore, we have no possibility to adjust to you with individually adapted offers.
Third party cookies can be deleted via the privacy settings of your browser.
Depending on their function and intended purpose, cookies can be divided into four categories*: Essential cookies, performance cookies, functional cookies, cookies for marketing purposes.
Essential cookies are required so that you can navigate on a website and use its features. Without these cookies, functionalities cannot be ensured, for example that actions performed during a visit (e.g. text input or vehicle configuration) are preserved, also when navigating between individual pages of the website.
Functional cookies enable a website to save details that have already been provided (e.g. user name, your location) and to offer the user improved, more personal functions. Functional cookies are used, for example, to enable requested functions such as the playback of videos. These cookies collect anonymized information; they cannot track your movement on other websites.
Performance cookies collect information on how a website is used – for example which pages a visitor opens most frequently and whether they receive error messages from a page. These cookies do not save any information that permits identification of the user. The collected information is used for reports that are aggregated and anonymous. These cookies are used exclusively to improve the performance of a website and thus the user experience.
Cookies for marketing purposes are used to extract advertisements that are relevant to specific users and adapted to their interests. They are also used to limit the frequency of appearance of an advertisement and to measure the effectiveness of advertising campaigns. They register whether you have visited a website or not. This information can be shared with third parties, for example advertisers. Cookies to improve target group contact and advertising are often linked with page functionalities of third parties.
On this website, so-called social plug-ins of social networks are used. These are operated by the social networks and are marked with the logo of the social network. We have integrated these plug-in buttons in a privacy friendly and user friendly manner: the button is not activated when you first visit the page. Only if you click the plug-in button, it will be activated. With a second click, you can like/tweet/share the page. The button is only activated for that page, only for that social network, and only for that visit. With the next visit, the button will be deactivated again and you will have to click again to activate it. If you want the buttons to be always activated, you can do so in the settings menu, accessed by the gear icon. Cookies have to be activated in order to remember this “always on” setting. Once the button is activated, your browser will set up a direct connection to the servers of the social network. The content of the plug-in is transferred by the social network directly to your browser and then integrated in the website. The activation of the plug-in means the social network receives the information that you have opened the corresponding page of our internet site. If you are logged in to the social network, the social network can assign the visit to your social network account. The purpose and scope of the data acquisition and other processing and use of the data by the social network as well as your rights and setting options in this respect to protect your private sphere can be found in the data protection information provided by the social networks in question: Facebook, Instagram, Linkedin, Dribble, Tweeter and YouTube.
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