BMW Magazine: editorial excellence for an iconic brand
BMW Belux entrusted us with creating a true brand magazine. Far more than a product medium, BMW Magazine embodies BMW’s universe, values, and lifestyle. It tells not only the stories of the vehicles but also the narratives around them: news, portraits of passionate customers, inspiring initiatives… Content worthy of an exceptional brand.
Arpeggio orchestrates the entire process: editorial strategy, preparation and execution of interviews, copywriting, photo shoots, layout, proofreading, management of print proofs, production, and logistics. Each edition reflects a commitment to quality, adhering strictly to BMW’s brand guidelines and a rigorous production schedule.
The magazine is produced in 160,000 copies, in three language versions — BE-FR, BE-NL, and LU-FR — and distributed both at dealerships and to BMW customers’ mailboxes. In addition to the magazine, Arpeggio designs the envelopes and presentation top cards, and ensures the finalization of HD files as well as quality control up to postal delivery.
BMW Magazine is far more than a communication tool: it is an editorial object designed to create connection, foster brand loyalty, and enhance the customer experience. Each issue invites readers to explore the BMW universe with elegance, precision, and emotion.
