Awakening a generation’s party instinct
La Cuvée des Trolls, an iconic Belgian beer, had just adopted a new visual identity and a 33cl format better suited to current expectations. This transformation opened the door to a new communication dynamic, with a clear goal: strengthen proximity with the 18-25 age group, the core of festive moments.
Our mission: deploy a creative, connected, and high-performing content strategy capable of repositioning the brand within its original festive universe while embracing the digital habits of its audience.
Dynamic reels, short formats, playful tone: we opted for content tailored for social media and designed to maximize engagement. While the visual universe appears candid, it results from a carefully staged professional shoot that respects the consumption codes of the target audience. The tone is lighthearted and engaging, with attention to rhythm and the element of surprise.
To create an emotional connection and a memorable experience, a life-sized Troll was brought to life: a custom mascot with a look that is both fun and realistic. This character becomes the living embodiment of the brand: appearing on terraces, offering a round of drinks, causing chaos in a student flat, or livening up a party circle. Each appearance tells a mini-story, showcasing the new bottles and the joy of enjoying Trolls in a festive setting.
The goal was not to advertise, but to showcase the brand where it truly lives: in bars, student flats, and student circles. Filming took place in Louvain-la-Neuve, at the heart of student life, to ensure genuine immersion. Each sequence tells a recognizable mini-story, with careful attention to detail, pacing, and connection with the audience.
