Activate local presence, one post at a time
In a network like Mr. Bricolage, national communication is essential… but it is not always enough to create a real local connection. For several points of sale in Wallonia, Arpeggio implemented a social communication strategy closely aligned with the field, with a clear goal: increasing local awareness and driving foot traffic to the store.
Each store benefits from a personalized content calendar that blends national campaigns with locally relevant content. Seasonal highlights, DIY tips, in-store moments, and team profiles create authentic, human communication that truly connects with customers. A flexible and consistent approach designed to strengthen local engagement while showcasing the unique features of each store.
Arpeggio produces regular on-site photos and videos, capturing the atmosphere, teams, new products, and unique services of each store. This fresh and authentic content keeps your social media active year-round and builds a strong visual identity aligned with your customers’ everyday experiences.
During open house events, our support intensifies to create real momentum. We launch a video teaser to generate interest beforehand, write and send a personalized newsletter to engage customers, produce on-site content on the day of the event, and schedule multiple social media posts to maximize reach before, during, and after the event. Everything is designed to drive traffic, increase visibility, and strengthen brand loyalty.
Thanks to this local approach, stores enjoy more engaging communication that truly reflects their on-the-ground reality. Local visibility increases, communities become more active, and digital initiatives directly support in-store activity. After all, effective communication starts right in your own neighborhood.
« Their knowledge of local retail and operational agility were key in activating the right levers at the right time. Feedback from stores was very positive. »
François Liesse, Director and Manager
