Boost local awareness and store traffic
For the local growth of Vanden Borre Kitchen franchise stores, we developed a tailor-made social media strategy: a targeted approach, creative content, audiovisual production, and digital campaigns. The result: an engaged community, increased showroom visits, and a direct impact on revenue.
The Vanden Borre Kitchen franchise stores aimed to strengthen their local visibility and attract more customers to their showrooms. In an environment where each geographic area has its own specificities, the challenge was twofold: to respect Vanden Borre Kitchen’s national image while delivering authentic, creative, and locally adapted communication that meets the expectations of each community.
We developed tailor-made editorial calendars for each store, combining brand content with personalized local communication. Each location benefits from a customized editorial line, aimed at embedding the brand into consumers’ daily lives through kitchen inspiration, practical tips, team profiles, and showcases of completed projects.
The goal: build an engaged local community, stimulate interaction, and drive showroom visits.
To bring social media to life, we regularly conduct professional photo and video shoots designed to capture the essence of each franchise store. We also visited customers to capture authentic testimonials, highlighting their experience, satisfaction, and the kitchens installed in their living spaces.
This rich and emotional content strengthens the brand’s credibility, showcases the quality of Vanden Borre Kitchen’s service, and creates a genuine emotional connection with prospective buyers.
Through geolocated sponsored campaigns, engaging contests, and continuous optimizations based on each franchisee’s input, we ensure maximum visibility to the right audiences. Result: the most engaged stores experience a direct increase in showroom traffic and a significant boost in revenue.
Our approach is hands-on: we support each store according to its specific needs, adapting to their commercial challenges and local realities. Close collaboration, measurable impact, and a shared ambition: helping them grow at every level.
« Their team skillfully balances aesthetic standards, on-the-ground constraints, and overall consistency. A true local partner, both strategic and operational. »
Lionel Klein, Director and Manager of Vanden Borre Kitchen Wierde
